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Rodan + Fields Expands in Haircare Category

The new Moisture + Regimen builds on R+F's scalp-first approach to haircare and its proprietary formulation technology.

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By: Marie Redding

Senior Editor, Rodman Media


Rodan + Fields is expanding further in the haircare category.

Building on more than 15 years of skincare authority, Rodan + Fields took a scalp-first approach when launching R+F Haircare in 2022 which includes the R+F proprietary technology, RF TriEnergy Complex in their introductory offering of Volume+ and Smooth+ Regimens.

The new Moisture+ Regimen builds on this science to round out their portfolio and offer solutions for all hair types.

Dimitri Haloulos, chief executive officer and president, Rodan + Fields, says, “As we reach the one year milestone since launching R+F Haircare…we are thrilled to bring this latest innovation to market and continue on our path of providing dermatology-created products to deliver demonstrable results that customers need for the best skin and hair of their lives.”

The Moisture+ Regimen gets to the root of hair concerns by repairing dry and damaged hair.

The 3-Step Regimen includes Moisture+ Shampoo, Moisture+ Conditioning Mask, and Detangle+ Leave-in Treatment.

Bridget Brager, Rodan + Fields celebrity hairstylist partner, shared, “Working with Rodan + Fields over the past several years has been an incredible experience in helping to develop regimens that deliver real results while educating and giving people access to products that provide a strong entrepreneurial opportunity.”

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